MARKETING

1- Profitable Direct Marketing
2- Creative Marketing Strategies
3- Marketing for small business owners
4- Marketing Planning and Implementation
5- Marketing Mix

1- Direct Marketing

Direct marketing is any spontaneous contact your business makes with existing or potential customers in order to generate sales or raise awareness for a product or a service For many businesses, it's by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than any other method.
This guide sets out the different types of direct marketing and outlines the advantages and disadvantages of each.
It gives details of current legislation and industry best practice, and tells you where to get more help and information on both.

Subjects covered in this guide:

• Why use direct marketing?
• Using your database
• Direct mail
• Leaflet drops and handouts
• Telemarketing
• Email and fax marketing
• Get help with a direct-marketing campaign
• Legal issues and best practice
• Practical studies.

2- Marketing Strategies

Marketers use an assortment of strategies to guide how, when, and where product information is presented to consumers. Their goal is to persuade consumers to buy a particular brand or product.

Successful marketing strategies create a desire for a product. A marketer, therefore, needs to understand consumer likes and dislikes. In addition, marketers must know what information will convince consumers to buy their product, and whom consumers perceive as a credible source of information.
These strategies are a collection of proven tools and tactics done together in a step-by-step marketing system that shows business owners exactly what to do to market and grow their businesses

It will cover:

• Finding your ideal client
• Improving your communication with your client
• How to be flexible with your client
• How to have an effective plan in a very specific period
• Learn all about advertising
• How to put the marketing budget
• Using coupons in marketing
• Strategies to maximize your sales

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3- Marketing Your Small Business

Effective business marketing can make you seem as big or as small as you like, cutting edge and at the top of your market. That said, a poor campaign can have just the opposite effects. Many small businesses’ marketing efforts are unsuccessful because they fail to incorporate all aspects of business marketing, from networking up to utilizing the latest technology to reach new audiences Since most small businesses can't afford spots in the giant media, it turns you on to practical alternatives ranging from online marketing to on-site marketing, and from stuffers to telemarketing to sales promotions.

This guide helps you create a cost-effective, targeted marketing plan with a consistent image and message to build your customer base and your business and helps you determine how to get maximum marketing impact for minimum marketing dollars

It will cover:

• Vital Information on defining your target market and knowing your customers
• Money-Saving Techniques, including capitalizing on public relations and networking opportunities
• Time-Saving Tips for delegating selected marketing projects
• The Latest Trends in branding and in online marketing
• Handy Checklists and Charts to help you implement and evaluate various marketing tactics

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4- Marketing Planning and Implementation

A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companie.

A marketing plan sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support, and it is a key component in obtaining funding to pursue new initiatives.

This seminar covers:

• Purpose and Mission
• Situational Analysis
• Marketing Strategy and Objectives
• Tactical Programs
• Budgets, Performance Analysis and Implementation
• Additional Consideration

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5- Marketing Mix

Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market The 4 Ps is one way - probably the best-known way - of defining the marketing mix; Product (or Service), Place, Price, Promotion and People.

The marketing mix is a good place to start when you are thinking through your plans for a product or service, and it helps you avoid doing lots of mistakes when you are planning your marketing strategy.
The basic marketing concepts covered in this seminar give you insight into the internal and external forces that impact the profitability of your products or services and, ultimately, your organization In this seminar:

• Explore and Apply the Components of the Marketing Mix Components, the 4Ps
• Develop and Apply the 3Cs Customer/Product/Service Matrix
• Develop and Apply a Feature/Benefit Analysis for Products and Services
• Analyze Marketing’s Impact on the Company’s Top and Bottom Line Strategy
• Define and Understand the Key Strategic Positions in the Market
• Recognize and Understand the Characteristics and Style of Dominant Market Leaders
• Analyze and Apply Defensive Market Strategies
• Develop and Apply Attack Market Strategies
• Recognize, Understand and Apply Niche Marketing Techniques
• Develop Guerrilla Marketing Strategies

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